We’re excited to share that Ryan Derousseau, CFP®, a key member of our team at United Financial Planning Group, has been featured in the latest issue of NAPFA Advisor magazine. His insightful article, “Committing to an Unexpected Niche,” offers valuable lessons for financial advisors and demonstrates the innovative approach we take at our firm.
In his piece, Ryan discusses how he found success by focusing on an unexpected niche: private practice therapists. Despite initial hesitation due to his lack of background in therapy, Ryan discovered that his experience as a self-employed professional resonated strongly with this group.
Key takeaways from Ryan’s article include:
- The importance of finding a specific niche, even if it’s not what you initially expect
- How to quickly develop expertise in a new area
- The value of building relationships within your chosen niche
- The benefits of approaching a niche with an open mind and willingness to learn
Ryan’s journey from zero clients to a projected 50-60 subscription planning clients by the end of 2024 is a testament to the power of targeted marketing and genuine commitment to serving a specific community.
At United Financial Planning Group, we’re proud of Ryan’s success and his contribution to the broader financial planning community. His experience aligns with our firm’s commitment to providing personalized, expert financial guidance to our clients.
We invite you to read Ryan’s full article in NAPFA Advisor magazine to gain more insights into his approach and success. If you’re a private practice therapist looking for financial guidance or simply interested in learning more about our services, don’t hesitate to reach out.
Click here to read Ryan’s article
Congratulations, Ryan, on this well-deserved recognition!